How to Identify Your Sphere of Influence (SOI)

Your Sphere of Influence—often called your SOI—is simply everyone who already knows you.

Not leads.
Not strangers.
Real people who trust you or already have a relationship with you.

If someone would recognize your name or reply to a text from you, they belong in your SOI.

Most agents don’t lack a sphere.
They lack organization and consistency.

Your SOI includes:

• Friends and family

• Past clients

• People you work with professionally

• People you see regularly in your community

• Online contacts who’ve already raised their hand

Blutext helps you identify, organize, and stay in touch with these people—without sounding salesy or awkward.

Blutext is built for real conversations, not spam.

With Blutext, you can:

• Group contacts by relationship type

• Send short, human messages at the right time

• Automate follow-ups without losing personalization

• Stay top-of-mind without constant manual work

The goal is not to “sell” your SOI.
The goal is to stay present—so when real estate comes up, you’re the first person they think of.

👉 Consistency beats volume. Always.

A few thoughtful texts sent regularly will outperform:

• Mass emails

• Social posts alone

• Random check-ins once a year

Blutext handles the consistency so you can focus on relationships.

Need help? Contact us at support@blutext.com or chat with us at the bottom right of our blutext.com website or knowledge base.